Some guy's thoughts

 This post is based on the following research: (PDF) GREENWASHING: A Study on the Effects of Greenwashing on Consumer Perception and Trust Build-Up (researchgate.net) Caring for the environment is becoming a core value for an increasing number of people. In a capitalist society, this means new ways to reach and influence a large number of customers. To guarantee themselves a piece of pie, many companies will do anything to convince customers that their product is eco-friendly. This is commonly known as greenwashing. In this era of connectivity and ease of access to information, one would believe that customers are well armed against greenwashing. This is what Manvi Khandelwal attempted to find out with her research. A group of 150 persons were asked a range of questions regarding greenwashing. Out of this group, only 25 were found not to have been victims of greenwashing. Manvi then proceeds to explain that consumers appear to have a good understanding of greenwashing, but that the...